How Small Coffee Shops Can Succeed Using Social Media Essay Example for Free

How Small Coffee Shops Can Succeed Using Social Media Essay Everyone has a local coffee shop that they consider to be their favourite. That one place where they know they’ll be welcomed with open arms and the people behind the counter know their name (or at least their face). The place that even if their coffee costs almost double as much as Tim Hortons (Starbucks); that this is the place they’ll always recommend to their friends. A few years ago, it was nearly impossible for a local coffee shop to compete with the deep pocket coffee shops. Today, even the smallest cafe with the a very little marketing budget can compete. All they need – is a story worth telling and of course, a coffee worth brewing. If they have those, the clients will keep coming back – the main concern is usually getting them there in the first place. Here are some ways that social media can be used to help local coffee shops compete with the big players. Two Tweets and One Sugar As I write this post, twitter has become one of the biggest buzzwords of the year. However, the buzz isn’t unwarranted. Twitter is one of the largest social networking channels in North American consisting more than 15Million accounts. And while its still in its infancy; it provides businesses an unparalleled opportunity to communicate with consumers and current customers in real-time. So what does this mean for coffee shops? It means that they can communicate more effectively than ever with consumers. If that means setting up a search that tracks their brand and sending a simple thank you or going as far as taking a pre-order, so be it. Twitter gives these brands a chance to create a personal connection with their consumers and make their brand worth talking about. By being active in the twitter community an opportunity exists for coffee shops to offer their space for events such as tweet ups. Hosting these live events at your venue not only gaurantee that you’ll be selling your products, but also guarantees some buzz (tweets) about your brand. On top of that, some of these new customers were probably never in your shop in their life; however, because you got involved in twitter and hosted this event you were able to attract new customers to experience your shop. What more can you ask for? I’m glad you asked. How about 1 Blog Latte While blogging can be an important part of a social media strategy, its not worth having if you don’t have a strategy behind it. If your main goal is to develop an online community; it might be in your best interest to blog about different beans or maybe do a Wine Library TV segment – Coffee Style. However, if your strategy is focused around getting more butts in your cafes seats, it might be in your best interest to discuss offers on the blog. As great as a blog can be for an organization it can also be their downfall. A company that views their blog as being a great way to only talk about their brand and how great they are will never find readers. Well maybe they’ll have their spouse and employees; but customers won’t be interested. If you can provide your readers with something of value they will return. I often tell people looking to start a blog to try and offer the three E’s of Social Media. Entertainment, Education or Engagement An Extra Large Facebook Facebook has become the grand-daddy of them all when it comes to social networks. It has recently gone from being a questionable place to have your brand, to a necessity for many companies in the food industry. With its most recent changes to the facebook pages; it has become obvious that brand experience on facebook is back. Brands are now able to create facebook pages with more customization than ever and truly deepen their relationship with their customers. The frazzle-dazzle applications aren’t the only way for a local coffee shop to set itself a part from other stores. It can also use Facebook to promote other content that they have created. This means they can post links to their blog, videos, pictures and even coupons; reaching an audience that may not be present on the other social networking channels. With that said, we can’t forget the meat and potatoes that Facebook was built upon. The ability to get your message out to a number of people is one of the key reasons why businesses have found such success on facebook. Those tweetups we discussed earlier can easily be cross-promoted using a Facebook event. The opportunities available on facebook are great – its up to you, to turn them into something remarkable. Whose your Manager Mayor?! Foursquare is the new kid on the block in the social media world. It will be the most talked about social networking platform for the rest of this year and will definitely be playing a big part in several social media plans. James Hoffman explains on his blog why, You have people competitively visiting you, talking about you. More than that there is a pretty sensible business model in there too, meaning that foursquare could well be around in a few years. Coffee shops seemed pretty quick to embrace twitter, and it will be interesting to see if that experience has soured social media for them, or if they’ll embrace foursquare too. Something tells me that they’ll embrace foursquare like a seat-belt embraces impact. Mayorship TechCrunch One of my favourite tactics that coffee shops can use in Foursquare is promoting the idea of becoming mayor. The basics behind this tactic is that you tell the consumers that if they become the mayor of your shop they get their beverages for free. Seeing that there is an incentive now for going to the shop more and more – You’ve ultimately created a competition that will keep the people swarming your shop. The whole idea of providing customers with rewards for loyalty has been going on for years. This race to be the mayor however, takes customer loyalty, flips it upside down and turns it into a competition. Lets not get our Mochas in a Bunch With all that said, you must always remember your companies core strategy and goals. These channels discussed above may take a similar route as hi5 or geocities in a few years time. For that reason, it is important to not put all your eggs into one basket. Facebook is already talking about their new function that will be the â€Å"Foursquare Killer.† (Keep your eyes open) Finally, remember that the value you provide your customer in the store will always out weight the value you can provide them with a social networking tool. While its important to do things to get your customers in the door – its just as important to make sure they’ll want to come back.

A Comparison of the Heat and Cold Imagery Used in Woman at Point Zero a

A Comparison of the Heat and Cold Imagery Used in Woman at Point Zero and Thousand Cranes In the books Woman at Point Zero by Nawal El Saadawi, and Thousand Cranes by Yasunari Kawabata, both authors use various forms of imagery that reoccur throughout the works. These images are used not to be taken for their literal meanings, but instead to portray a deeper sense or feeling that may occur several times in the book. One type of imagery that both Saadawi and Kawabata use in their works is heat and cold imagery. In the works, Woman at Point Zero and Thousand Cranes, Nawal El Saadawi and Yasunari Kawabata each use heat and cold imagery to portray the same feelings of love and fear and /or the lack thereof. In both works, the authors use heat and cold imagery in order to portray the presence and/or lack of love in three different forms. These three forms of love that are illustrated through the use of heat and cold imagery are protection, comfort, and intimacy. Heat and cold imagery is used repeatedly in both works to provide a feeling of love in the form of protection and security, usually having the presence of heat or warmth representing a feeling of protection and security, and the absence of heat representing a lack of security or protection. In the following lines from Kawabata’s Thousand Cranes, it is a memory of Mrs. Ota that provides Kikuji a sense of security during a conversation with Fumiko: â€Å"Mrs. Ota’s warmth came over him like warm water. She had gently surrendered everything he remembered, and he had felt secure† (Kawabata 36). In Woman at Point Zero, Saadawi uses the warmth of Firdaus’ uncle’s arms as an image for love in the form of protection in the following lines: â€Å"During the cold winter night, I curled up in my uncle’s arms like a baby in its womb. We drew warmth from our closeness† (Saadawi 21). This passage provides an even greater sense of protection through Saadawi’s use of the simile, â€Å"like a baby in its womb† (21). The second form of love expressed through the use of heat and cold imagery in both works is comfort. In Woman at Point Zero, heat is used in order to provide comfort to Firdaus who is â€Å"shivering with cold† and â€Å"soaked in rain† (63). The third and final form of love expressed through the use of heat and cold imagery in Thousand Cranes and Woman at Point Zero is that of intimate relations. It is f... ...ng used simultaneously with the cold imagery. Both in the beginning of the book when she first sits down to speak with Firdaus and when she is about to get up, Saadawi refers to there being a â€Å"coldness which did not reach my body†, and says, â€Å"It was the cold of the sea in a dream. I swam through its waters. I was naked and knew not how to swim. But I neither felt its cold, nor drowned in its waters† (107). Perhaps after analyzing these two matching passages, one could make a claim that we must first humble ourselves in order to become insensitive to the coldness of this world. In the end, whether it is protection, comfort, intimacy, uneasiness, or death that Nawal El Saadawi and Yasunari Kawabata are portraying through their usage of heat and cold imagery in Woman at Point Zero and Thousand Cranes, we can easily see that both authors use heat and cold imagery as the dominant reoccurring literary device to portray feelings of love and fear and/or the lack thereof. Bibliography Kawabata, Yasunari. Thousand Cranes. Trans. Edward G. Seidensticker. Vintage Books: New York, 1996. Saadawi, Nawal El. Woman at Point Zero. Trans. Sherif Hetata. Zed Books: London, 1983.

The beginning of the seventeenth century

The beginning of the seventeenth century was the time when the arguments between naturalism and classicism were to preoccupy much of the Baroque age. Perhaps the most successful integration of these ideas came in the work of the sculptor-architect Gianlorenzo Bernini. No other artist during the Baroque era so completely dominated his discipline as did this virtuoso, whose sculpted figure works came to personify the very spirit of the Counter-Reformation. Born in Naples, from an early age he possessed tremendous technical skill in modeling.His David (Fig. 1), of 1623-24, sculpted between ages of twenty-five and twenty-six, evokes comparison with the Davids of Donatello and Michelangelo. Each work encapsulates the ideal and aspirations of its days. The sinuous body and graceful gesture of Donatello’s bronze speak of the break with the stiffness and grim determinism of the medieval age. Michelangelo’s David is quintessentially heroic, his gigantic body and sensuous muscula ture the very idiom of human self-confidence in the High Renaissance.By comparison, Bernini’s sculpture, neither complacent nor particularly grand, takes on combativeness and an offensive posture; here the body appears to attack and defeat. Christopher Baker argues that Bernini revolutionized sculpture by â€Å"Contorting facial expressions and bodies, endowing skin and drapery with tactile sensuousness, making hair and features seem to move, and differentiating textures for colorist effects† (21) Indeed, the agitation of the area around the figure was in fact very new to sculpture, and its provocative engagement of the space amplified the viewer’s relationship to the art.This was the very essence of the Baroque. Bernini’s technical skill is also worthy of consideration, for here we can see the influence of Caravaggio (Loh). Bernini’s captivating use of light and shade through the technique of undercutting gave his cold marble figure an emotional v itality on a par with the very best chiaroscuro in painting. And to appreciate fully such an advance in sculpture, it is necessary to consider in greater depth stone carving as it was practiced in the seventeenth century.Michelangelo likened carving to liberating a figure from its stone captivity. If this was indeed a feeling shared by sculptors of the day, then perhaps, as Varriano suggests, Bernini’s figures â€Å"leapt from their prisons† (73). The emotional gestures and agitated surfaces give one the impression that the figures are indeed flesh and blood. The drama of the scene is caught entirely by the convincing portrayal of movement, produced by a series of deep cuts into the marble surface that catch and reflect light.These deep spaces of shadow are produced by a technique called â€Å"undercutting† – a method of manipulating the descriptive character of light on stone. Undercutting is a technique of creating deep cuts in stone which produce shado w; (Rothschild, 72) the result suggests movement and dynamism, as the surface is transformed by light and shade capable of expressing the most dramatic of gestures. In Bernini’s remarkable The Ecstasy of St. Teresa (Fig. 2) we are witness to the dramatic potential of such a development.Noteworthy is the way the draperies of the enraptured saint take on the lightness of cloth and the way scene itself is wrapped within a turmoil of lines created through the intensive use of shadow. Bernini was also well aware of coloristic possibilities afforded by marble and used striking variation of the pink, white, green, and black varieties to produce spectacular results. One such example is his execution of the Tomb of Alexander VII (Fig.3) of 1671-8, where traditional white marble figures are juxtaposed against colored marble drapery, striking black pedestals and the every present symbol of death – the skeleton. This is the Baroque sensibility in all its glory. Considering Bernini ’s rather formidable skill in engaging space and working materials, it was perhaps inevitable that he would embrace architecture as well. The most notable of his achievements was his design for the piazza of St. Peter’s in Rome. Relying on many of the techniques and innovations of Renaissance architects, Bernini nevertheless allowed his engaging sense of novelty to guide him.As a result, the unorthodox combination of Doric and Ionic orders and the dramatic sweep of the colonnade, which psychologically heightens the pilgrim’s anticipation of the Church (Marder, 112), appear very much in keeping with his quintessentially Baroque sensibility. Here, space is arranged for what can be described only as kinesthetic ends; Bernini’s deliberate manipulation of the viewer’s sense of rhythm and motion as they progress towards the steps of St. Peter’s is thus a logical extension of his sculptural strategy – space as a psychological tool.It is this notable departure in the construction of space from the relative stasis of Renaissance that perhaps epitomizes the rise of specifically Baroque architecture. Figure 1 Gianlorenzo Bernini David 1623-24 White marble 170 cm Galleria Borghese, Rome Figure 2 Gianlorenzo Bernini Ecstasy of St. Teresa, 1642-52 Marble Santa Maria della Vittoria, Rome Figure 3 Gianlorenzo Bernini Tomb of Pope Alexander (Chigi) VII 1671-78 Marble and gilded bronze, over life-size Basilica di San Pietro, Vatican Bibliography: Baker, Christopher.Absolutism and the Scientific Revolution, 1600-1720: A Biographical Dictionary. Westport, CT: Greenwood Press, 2002 Loh, Maria H. â€Å"New and Improved: Repetition as Originality in Italian Baroque Practice and Theory. † The Art Bulletin. 86. 3. (2004): 477+ Marder, T. A. Bernini and the Art of Architecture. New York, London and Paris: Abbeville Press, 1998. Rothschild, Lincoln. Sculpture through the Ages. New York: Whittlesey House, 1942 Varriano, John. Italia n Baroque and Rococo Architecture. New York: Oxford University Press, 1986

Pros And Cons Of Capital Punishment - 1237 Words

Pros and Cons of Capital Punishment INTRODUCTION Each year there are around 250 people added to death row and 35 executed. The death penalty is the most severe method of penalty enforced in the United Sates today. Once a jury has condemned a criminal of a crime they go to the following part of the trial, the punishment phase. If the jury recommends the death penalty and the judge coincides, then the criminal will face some form of execution. Lethal injection is the most common process of execution used today. There was a period from 1971 to 1975 that capital punishment was governed unconstitutional by the Supreme Court. The reason for this conclusion was that the death penalty was considered cruel and unusual punishment under the eighth amendment. The decision was overturned when new methods of execution were introduced. Capital punishment is a difficult topic and there are many different views such as its deterrent value, the religious aspect, the cost of death vs. the cost of life in prison, the morality, the social issues, and t he legal considerations. Religious Aspect (Pro) The Bible requires the death penalty for a wide variety of crimes, including sex before marriage, doing work on Saturday and murder. If we still lived by this code, several people would be left alive. Even God imposed the death penalty directly for countless wrongdoings. Some of these infractions included: lying about church donations, practicing birth control, wickedness, being abusive to strangers,Show MoreRelatedPros And Cons Of Capital Punishment1608 Words   |  7 Pageswhere capital punishment is legal. As of April 2016, there have been 1,431 executions in the United States, but the number of executions in recent years has been steadily decreasing (Timmons 2017). The death penalty can be put up for moral debate, and one can ask oneself whether the death penalty is ever morally permissible. There are some pros and cons to having capital punishment. For example, deterrence and prevention are good reasons to have the death penalty, but, in reality, the cons far outweighRead MoreP ros And Cons Of Capital Punishment1319 Words   |  6 PagesPeople and courts often justify capital punishment as society’s moral duty to safeguard the safety and well-being of its citizens. According to Miriam-Webster, capital punishment is the practice of killing people as punishment for serious crimes. Murder is the unlawful killing of another human being. There is much controversy in the punishment of offenders who have committed murder. It is the maximum sentence a person can receive if the crime of murder is committed. Some would say it is inhumaneRead MorePros And Cons Of Capital Punishment1303 Words   |  6 PagesCapital Punishment: The Benefits and Downfalls Taylor M. Osborne Charleston Southern University Abstract The following essay explores the pros and cons of capital punishment. A brief history of how capital punishment was introduced into modern society is included. Various resources have been used for research which include online articles, studies, and textbook references. This paper suggests the costs of capital punishment to be very high, but brings closure and justice to families, and evenRead MorePros And Cons Of Capital Punishment1471 Words   |  6 PagesIntroduction Capital punishment is one of the most controversial ethical issues that our country faces these days. Capital punishment is the legal penalty of death for a person that has performed heinous acts in the eyes of the judicial system. Discussion on whether capital punishment is humane or considered cruel and unusual punishment has been the main issue this of debate for years. Recent discussion goes far beyond the act itself but now brings into question whether medical personal shouldRead MorePros and Cons of Capital Punishment3687 Words   |  15 Pages1.  Morality PRO: The crimes of rape, torture, treason, kidnapping, murder, larceny, and perjury pivot on a moral code that escapes apodictic [indisputably true] proof by expert testimony or otherwise. But communities would plunge into anarchy if they could not act on moral assumptions less certain than that the sun will rise in the east and set in the west. Abolitionists may contend that the death penalty is inherently immoral because governments should never take human life, no matter what theRead MoreThe Pros and Cons of Capital Punishment Essay855 Words   |  4 PagesThe Pros and Cons of Capital Punishment Since the mid 1900’s, capital punishment has brought many individuals into many diverse view points throughout the years. Capital punishment is a way of punishing a convict by killing him or her because of the crime he or she committed. Capital punishment will always have its pros and cons. There are opponents who absolutely disagree with capital punishment. And then there are advocates who support the idea. In the advocates view point, capital punishmentRead MoreEssay on The Pros and Cons of Capital Punishment1208 Words   |  5 PagesThe topic of capital punishment is one that is highly debated in our society today. Capital punishment is the ultimate punishment our society can give one for their actions. On the other hand, it is viewed as a denial of human rights that promotes more violence in our society. Religious Tolerance.org states that in the United States, over 13,000 people have been legally executed since colonial times. (Religious Tolerance) Is capital punis hment a moral act? It is not a moral punishment as it deniesRead MoreDeath Penalty: The Pros and Cons of Capital Punishment Essay527 Words   |  3 Pagesto you about these problems with the death penalty in my paper. Everyone should ask themselves what they believe. Do you believe that by killing people using the death it will save lives. The death penalty is called capital punishment. You get sentenced with capital punishment for really bad crimes. Some of the ways they do the death penalty are with lethal injection, deadly gas. In some of the foreign countries they will kill people that have been given the death penalty by a firing squadRead MoreCapital Punishment Essay667 Words   |  3 PagesAdvent Catholic Encyclopedia, Capital Punishment is the infliction by due legal process of the penalty of death as a punishment for crime. Capital Punishment, also known as, the Death Penalty has been around for centuries. The first established death penalty laws date as far back as the Eighteenth Century B.C. in the Code of King Hammaurabi of Babylon, which codified the death penalty for 25 different crimes (www.deathpenaltyinfo.org). Not only is Capital Punishment ancient, it is highly controversialRead MoreBureau Of Justice Statistics : The United States Primary Source For Criminal Justice1439 Words   |  6 PagesCapital Punishment. Bureau of Justice Statistics (BJS). U.S. Department of Justice. 25 Nov. 2014. Web. Web. 25 Nov. 2014. Bureau of Justice Statistics is the United States primary source for criminal justice statistics. The website has published information on crime, criminal offenders, victims of crime, and the operation of justice systems at all levels of government. According to Bureau of Justice Statistics, â€Å"The Bureau of Justice Statistics (BJS) is a component of the Office